Writing Samples

Promotional Campaign for Mach49, Founded by, Strategist, CEO, Author Linda Yates Holland.

With a wide range of challenges facing humanity—climate change, water scarcity, disease, poverty, and unequal access to education—global businesses are being called to rise. The world needs them not just to grow profits but to drive real, meaningful change through innovation and impact.


Solving the world’s most pressing problems requires the full engagement of large corporations. These challenges are too big for startups or governments alone. We need our most powerful companies to lean in—to disrupt for good.For that to happen, businesses must evolve.


Breakthroughs in how they think, act, and connect are essential to unlocking solutions at scale.Fifty years ago, the average company stayed on the Fortune 500 list for 75 years.


Today, it's just 15 years—and shrinking. Of the companies on that list half a century ago, 88% are now gone, irrelevant, or completely transformed. Only 12% remain.Mach49 is helping global companies beat those odds—not just to survive, but to lead.


As a growth incubator for the Global 1000, Mach49 has launched countless ventures—90% of which are now in-market, driving real change.Big companies already have what it takes: the talent, capital, technology, global reach, trusted brands, and loyal customers.


They’re uniquely positioned to outpace startups—if they can unlock their own entrepreneurial muscle.Today, for the first time, we’re seeing the Global 2000 coming to Silicon Valley to build their own startups from within.


Companies like Mach49 are making that possible—helping them build in-house incubators and launch ventures that matter.Mach49 focuses entirely on execution—on helping companies disrupt from the inside out by launching ventures from within, and from the outside in by investing in the right startups and technologies.


These corporations have tens of thousands of people and massive resources. When that power is harnessed strategically, they can be a dominant force for good.As one leader from Google Ventures put it: if you want to play at the highest level of venture creation, you need to look to Silicon Valley—and you need to look at Mach49.Disruption is coming from every direction—global forces, local trends, technological shifts.


A partnership with Mach49 helps companies not only respond but reframe the challenges as opportunities.Sustainability is no longer optional. It's paramount. As individuals, companies, and global citizens, we all share responsibility for shaping a livable future. One of our goals, for example, is to develop a 100% sustainable tire by 2030—or sooner.


That’s our commitment. Mach49 has been instrumental in helping us build the capabilities to make it happen.They’ve helped us understand what truly matters—and what doesn’t.It’s time to make bold environmental and social impact through venture building and investing. It’s time to lead. The change-makers are already moving. Are you with them?

Excerpts from the Feature screenplay “The Bang Bang Club” produced in 2008 starring Ryan Phillipe


1. The Weight of the Lens

The camera felt heavy in his hands, not from its physical weight, but from the weight of the moment. A child, ribs stark against their skin, met his gaze. Behind them, a vulture, patient in its hunger. He could capture the image, show the world the brutal truth, but could he ever truly capture the child’s suffering? The lens, a barrier and a bridge, a tool of witness and a weapon against indifference, suddenly felt like an unbearable burden.


2. Finding Light in the Darkness

In the heart of the township, where despair hung heavy as smoke, a flicker of hope ignited. A group of children, their faces alight with laughter, danced in the dust. Their joy, a defiant act against the violence that surrounded them, was a reminder that even in the darkest of places, the human spirit could find a way to shine. He raised his camera, not to document the tragedy, but to celebrate the resilience.


3. The Price of Truth

He had seen too much. The blood, the rage, the casual cruelty. It clung to him like a shroud, staining his dreams, poisoning his soul. But he couldn’t turn away. The world needed to see. The truth, however brutal, had to be told. He would bear the burden, carry the weight of witness, pay the price for shining a light on the darkness.


4. Beyond the Headlines

The headlines screamed of violence, of hatred, of a nation tearing itself apart. But he saw more. He saw the quiet courage of a woman protecting her children, the unwavering determination of a community fighting for its future, the simple acts of kindness that defied the chaos. He sought the stories beyond the headlines, the human stories that gave meaning to the struggle.


5. The Courage to Care

Fear was a constant companion, a whisper in the back of his mind, a tightening in his chest. But courage wasn’t the absence of fear, it was the willingness to act in spite of it. He would walk into the fire, face the danger, because to turn away would be to betray his humanity, to deny the suffering he had witnessed.


6. Scars of the Soul

The physical wounds would heal, but the scars on his soul would remain. The images, the sounds, the smells of violence were etched into his memory, a permanent reminder of the horrors he had seen. But these scars were also a testament to his courage, a map of the battles he had fought, a reminder of the importance of his work.


7. The Power of Empathy

To truly capture the human experience, he had to connect, to empathize, to feel the pain, the joy, the fear of those he photographed. It was a dangerous path, blurring the line between observer and participant, risking his own emotional well-being. But it was the only way to tell the stories with the honesty and depth they deserved.


8. A Legacy of Hope

In the midst of chaos and despair, he sought to capture the enduring power of the human spirit. His photographs became a legacy, not just of the violence and tragedy, but of the resilience, the courage, the unwavering hope that refused to be extinguished. They were a testament to the power of witness, a reminder that even in the darkest of times, light can be found.


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